northeastern university marketing and communications

Offers students an opportunity to learn how to distinguish between an incident and crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. (4 Hours). Includes interactive lectures, learn-by-doing exercises, role-playing, guest speakers, and training sessions. Genres of popular communicationbe they self-help books, speculative fiction, or fashion blogsreflect the aspirations and fears of a people at their moment in history. Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6210 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6232. The Senior Marketing Manager will be responsible for managing a portfolio of work within the University marketing team from inception to delivery. The primary theme of the course is that both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. May be repeated once. 'Contemporary' refers to the models and theorists from the second halves of the 20th and the 21st centuries. Examines the intersection of law, policy, and new (or relatively new) information and communication technologies. (3 Hours). Covers brand marketing and positioning, sports marketing research, event sponsorship and promotion, social media, public relations and community outreach, and controversial issues in sports. (4 Hours), COMM4102. First, they had to sign up for a presale list with Ticketmaster a week prior. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Presents a variety of methods for interview preparation. This course incorporates materials from communication, psychology, anthropology, and sociology. Brand and Advertising Management. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. Undergraduate Masters PhD Graduate Certificate. Designed to provide a unique opportunity to engage faculty, professional staff, and peer mentors in small group discussions. It has a total undergraduate enrollment of 15,747 (fall 2021), its setting is urban, and the campus size is 73 acres. MKTG6218. The Baccalaureate, Master's and Doctor of Nursing Practice programs at Northeastern University School of Nursing are accredited by the Commission on Collegiate Nursing Education, 655 K Street, NW, Suite 750, Washington, DC 20001, 202-887-6791 Overview Admission requirements Curriculum Scholarly project FAQs CONTACT INFORMATION Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Interpersonal Communication. Professor of music and media and screen studies Murray Forman remembers when he first became hip-hop identified, hearing the opening lyrics of Grandmaster Flash and the Furious Fives The For the many Taylor Swift fans who tried to secure tickets to her Eras tour, the process was grueling. Offers students an opportunity to become effective online communicatorsusing practical exercises such as email filtering, online collaboration, and writing in a Web markup formatand to make use of critical thinking to understand and engage with issues such as online privacy, gender and racial bias, and marketplace credibility and fraud. May be repeated without limit. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior (4 Hours). Finally, introduces and analyzes the role of prosocial marketing, how marketing can influence peoples behavior for advancing a socially desirable change. Focuses on communication within the context of close relationships. If you have any issues please let us know. Introduction to Communication Studies. (4 Hours). Designed to improve students' critical understanding of the visual, in its various forms, for communication. Cases highlight the research process, mobile qualitative methods, and practical decision-making skills. May be repeated without limit. About. (3 Hours). (1 Hour). Includes professional accounting students. Introduces students to the College of Arts, Media and Design. Offers students an opportunity to complete a semester-long, intensive research and writing capstone project related to the field of strategic communication. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. (4 Hours). Uses lectures, case discussions, team and individual exercises, and a project on creating a value-driven AI strategy to offer students an opportunity to begin to develop intuition behind modern AI technologies. Prerequisite(s): (ENGL 1111 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1102 with a minimum grade of C ); (COMM1210 with a minimum grade of D- or COMM1225 with a minimum grade of D- or COMM1231 with a minimum grade of D- or COMM1255 with a minimum grade of D- or COMM 1310 with a minimum grade of D- or COMM1331 with a minimum grade of D- or COMM1412 with a minimum grade of D- ), COMM3414. (4 Hours). COMM3445 and JRNL3425 are cross-listed. Also examines changing marketing practices and roles for businesses as firms and institutions become more socially responsible and ethically aware. Reporting to the Senior Director of Communications, Marketing, and Digital Strategy, the Communications Specialist is a member of the DMSB Communications team. Focuses on the cultural, social, and political challenges faced by global firms as they conduct market research and develop and vary marketing strategies to be successful in multiple markets internationally. Explores planning, research, production, and other elements that go into successful advertising. SPSS, Qualtrics, and IBM Watson Analytics may be used to develop and analyze the project components. Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. Students are required to write a lengthy research paper that carefully analyzes a rhetorical object. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. Focuses on identifying and acquiring relevant data to address different marketing challenges, conducting relevant quantitative analyses, and communicating obtained insights across the organization to make better marketing decisions. Health Communication Campaigns. Attribute(s): NUpath Creative Express/Innov, COMM1113. Business and Professional Speaking. Analyzes case studies and teaches how to improve the quality of communication in an organization. Communication, Technology, and Society. Attribute(s): NUpath Difference/Diversity, COMM2135. Northeastern has a comprehensive benefits package for . Addresses performance as a cultural and communicative process that enables us to constitute our identities and our lives. Emergency Information Emphasizes methods for the identification, acquisition, and retention of customers in a way that provides mutual value to the customer and the organization. Analyzes major debates over the environment, climate change, and related technologies such as nuclear energy, wind power, natural gas fracking, and food biotechnology. 617.373.8900 Integrates into this analysis how different institutions and interpersonal situations affect our understanding of gender roles. The Associate Director of Marketing and Communications works closely with other units in the Chancellor's Office and throughout the university, such as External Affairs and Enrollment Management . Corliss Thompson, Ph.D. serves as special assistant to the Dean for diversity, equity and inclusion, responsible for coordination across the college, with faculty and staff who are working to address DEI issues related to the student experience, curriculum, and the workplace culture for faculty and staff. (4 Hours). Focuses more on the psychological, behavioral, and social aspects of video games than on pure technical aspects. Offers students an opportunity to develop an understanding of the tools needed to examine the role nonverbal behaviors (body orientation, gaze direction, gesture, laughter, etc.) The final project is based on reflective thinking, critical evaluation, and creative application. Graduate Research Practicum in Marketing. Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. Examines the changing and complex definition of family, and explores family interaction from a variety of theoretical perspectives. Privacy has never been a given: It is constantly remade by a shifting legal, technical, socioeconomic, and cultural landscape. Offers an in-depth look at how persuasive health campaigns are designed and executed. (4 Hours). Analyzes the impact of cultural, social, political, and economic factors on marketing strategies. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) Examines the communicative experiences of organizations and relationships using both theoretical approaches and practical experience. Addresses the question of how you know if and when your companys marketing initiatives are impacting customers and creating profit. Organized around a collection of selected readings and real-world games and discussions. Beyond Television. About the D'Amore-McKim School of Business: Founded in 1922, the D'Amore-McKim School of Business at Northeastern University prepares the leaders that the times demand. Explores customer relationship management (CRM) and multivariate statistical techniques including conjoint analysis, customer satisfaction, and service quality measurement. Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets. Protect The Pack Placing Our Experts In Premier Media Outlets. New methods of data collection and analysis have the potential to revolutionize the way that businesses are organized and run.